South East Asia
Conversational Commerce on the rise -
focus on Messaging and channel availability
A closed-door and private virtual discussion between 15 executives
Register for your seat:
12:10pm - 1:00pm SGT 21st April 2022
Discussion Focus:
• What trends will have the biggest impact on customers and what pivots you need to make in
your business and customer experience strategy
• How technology can help ease disruption caused by supply chain and labour shortages, as well
as help continuously sense and respond to ongoing shifts in customer needs and expectations
• Steps to take to develop organisational agility
• How to build an agile, always-on approach to CX
Focus Areas
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Digital Transformation
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Customer Touch Points
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Automated Workflows
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CX Transformation
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Innovation & Analytics
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Optimising Customer Service
Agenda
Who Will Attend
10:45 AM - 10:50 AM | Opening Remarks
10:50 AM - 11:10 AM | Interactive discussions
11:10 AM - 12:25 AM | Q&A
11:25 AM - 11:30 AM | Closing Remarks & end of session
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Chief Customer Officer
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Chief Information Officer
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Chief Digital Officer
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Heads, Directors, GMs of:
CX/ IT/ Digital
Overview
Conversational CX and Commerce has been increasing rapidly bolstered by the 2019 pandemic. Customers are increasingly turning to social messaging apps to connect with companies, with inquiries over WhatsApp, FB Messenger, WeChat and Line jumping 36% in 2021 - higher than any other channel. Messaging is no longer used just for problem resolution, it has become a medium for pre-sale inquiries with purchases happening right within the messaging ecosystem. We'll take a look at how companies can leverage this.
What you will learn:
• What trends will have the biggest impact on customers and what pivots you need to make in your business and customer
experience strategy
• How technology can help ease disruption caused by supply chain and labour shortages, as well as help continuously sense and
respond to ongoing shifts in customer needs and expectations
• Steps to take to develop organisational agility
• How to build an agile, always-on approach to CX